Link building tool: Buy relevant traffic with a pay per click

PPC campaigners often claim poor ROI from their ad-campaigns. They spend a lot of money on high cost per click text and impression ads to bring in traffic to their sites. But traffic hardly turns into transactions. So, direct and indirect monetary gain from earned traffic remains very low.

The allegation is well known but the fault lies somewhere else. Let’s check what you need to make your PPC ad-campaign more worthwhile.

AdCopy full of keywords

Write an ad copy, rich with relevant keywords. You earn high quality score on search engines only when ad copy hits right keywords. Flat, useless keywords are a drag on your campaign. If your ad copy has any of them, you will end up spending more to score high quality score. So, avoid them religiously.

Check keyword effectiveness

Maintain different campaign groups for different keywords. That actually helps you to monitor their individual effectiveness. Stop following ineffective keywords.

Geo targeting

If you observe, visitors to your site are coming from any particular locations, better follow geo-targeting. It is an effective way to cater visitors with location specific content. This also increases conversions ratio.

Dynamic keyword insertion

This is an open secret in PPC marketing. When you have too many keywords, it is better not to write ad copy for individual keyword. You can write a general copy and take help of DKI or dynamic keyword insertion. Search engine will automatically realign your copy following searches with similar keywords. This is very effective. But you must monitor stringently; automatic keyword insertion often goes awry.

Maintain a list of negative keywords

Websites often get peripheral visitors. They come in search of products, related to your product portfolio. But if you don’t deal in those products you should avoid those crowds. Unnecessary traffic distorts ROI from your PPC campaign. Maintain a clear list of keywords that you want to avoid.

Appropriate landing page

Choose a right landing page. If you sell washing machines of different brands, you cannot divert every visitor to your homepage, even if someone is asking for a particular brand. People want to put least effort while searching online. So, give them what they want. That would improve conversion ratio.

Traffic from content links

We have seen people coming from content links are not much inclined to actual spending. They generally come for information and not for transactions. There are differences. But it is a proven trend. You can check it on your own. Separate AdGroups into content match and keyword search groups and observe business conversions from each group.

Test different AdCopies

AdCopies are the first point of bait to draw traffic. You must work with multiple copies. Some of them work better and some of them don’t. But as there is no thumb rule, you have to use them in rotation to test what goes well with your audience.

Follow up your campaign

Gather as much data as possible regarding your campaign and track them rigorously. In depth understanding of your visitors would help to take better marketing initiatives.

PPC ads are very effective. Right strategy makes them more worthwhile. These basic guidelines would definitely help you to realign any underperforming PPC campaign. However, you must tune strategies according to your industry norms.

Summary:

PPC campaigners often claim poor ROI from their ad-campaigns. They spend a lot of money on high cost per click text and impression ads to bring in traffic to their sites. But traffic hardly turns into transactions. So, direct and indirect monetary gain from earned traffic remains very low.